With over 15 years in design studios and marketing departments, I've led creative initiatives that define brand narratives and drive impactful social media and web strategies. My expertise spans luxury real estate branding, hospitality marketing, beauty and wellness campaigns, and fashion graphic design, making me well-versed in both luxury and commercial markets. From conceptualizing digital campaigns to directing photo and video shoots, my approach is centered on maintaining the highest standards while crafting stories that resonate and captivate.
SOCIAL MEDIA & DIGITAL CAMPAIGNS
Art Director - IPSY
January Digital Campaign
Worked on January Digital campaign for social media outlets and website graphics. (All photography by Michele Andersen.)
Art Director - IPSY
Glam Bag x Launch
Worked with IPSY's creative director, Diana Maciel to create marketing materials for the launch of IPSY’s Glam Bag x — an elevated edition of the brand’s beauty subscription service.
Freelance Designer - ILIA
Digital Marketing Materials
Worked on digital marketing assets with ILIA’s Design Director for campaigns, e-blasts and social media graphics.
Art Director - IPSY
May Digital Campaign
Worked on digital marketing assets with ILIA’s Design Director on campaigns for e-blasts and social media. (All photography by Michele Andersen.)
Digital Design Director - mindbodygreen
Beauty Podcast Digital Campaign
Sourced and built mbg’s stock photography library, and developed digital campaigns for the launch of mbg’s Beauty Podcast.
Art Director - I Hotel
Brooklyn Bridge Digital Campaign Launch
Campaign for the Launch of 1 Hotel, Brooklyn Bridge including digital ad design and production, sourcing stock photography and website graphics.
BRAND IDENTITY & LOGO DESIGN
Creative Director - micros
Branding & Identity
Created the logo, brand identity and packaging for a science-backed, all-natural mushroom micro-dosing company.
Art Director - I Hotel
The Retreat Collection Co-Branding
Logo lock-up and brand guidelines for specialty luxury residences called “The Retreat Collection” at 1 Hotel & Homes, South Beach
Designer - Accessories Exchange
Tutilo & Liv Bags (by Olivia & Joy)
Logo designs for satellite brands of Olivia & Joy's women's handbag line.
PHOTOGRAPHY & VIDEO ART DIRECTION
Creative Director - Sideways
450 Washington Content Photo Shoot
Art Direction for on-model neighborhood photography shoot for 450 Washington located in Tribeca, NYC.
Art Director - IPSY
Wild Colors Campaign Photo & Video Shoot
Art Direction for on-model themed monthly photography shoot. (All photography by Michele Andersen.)
Art Director - IPSY
Celebration Campaign Photo & Video Shoot
Art Direction for on-model themed monthly photography shoot. (All photography by Michele Andersen.)
Creative Director - the seventh art
Mandarin Oriental Interiors Photo Shoot
Art Direction for interior photography shoot to showcase B&B Italia Collection in the new Mandarin Oriental Residences in Beverly Hills. (All photography by Tanveer Badal.)
Art Director - CND
Liquid & Powder Sculpting Campaign Photo Shoot
Product photography for new nail Sculpting System by CND.
Designer - DwellStudio
Fall Catalog Interiors Photo Shoot
Planned and executed interior furniture and accessory shoot under Art Direction of Bingka Leung. (All photography by Jonny Valiant.)