With over 15 years in design studios and marketing departments, I've led creative initiatives that define brand narratives and drive impactful social media and web strategies. My expertise spans luxury real estate branding, hospitality marketing, beauty and wellness campaigns, and fashion graphic design, making me well-versed in both luxury and commercial markets. From conceptualizing digital campaigns to directing photo and video shoots, my approach is centered on maintaining the highest standards while crafting stories that resonate and captivate.


SOCIAL MEDIA & DIGITAL CAMPAIGNS

Art Director - IPSY

January Digital Campaign

Worked on January Digital campaign for social media outlets and website graphics. (All photography by Michele Andersen.)

Art Director - IPSY

Glam Bag x Launch

Worked with IPSY's creative director, Diana Maciel to create marketing materials for the launch of IPSY’s Glam Bag x — an elevated edition of the brand’s beauty subscription service.

Freelance Designer - ILIA

Digital Marketing Materials

Worked on digital marketing assets with ILIA’s Design Director for campaigns, e-blasts and social media graphics.

Art Director - IPSY

May Digital Campaign

Worked on digital marketing assets with ILIA’s Design Director on campaigns for e-blasts and social media. (All photography by Michele Andersen.)

Digital Design Director - mindbodygreen

Beauty Podcast Digital Campaign

Sourced and built mbg’s stock photography library, and developed digital campaigns for the launch of mbg’s Beauty Podcast.

Art Director - I Hotel

Brooklyn Bridge Digital Campaign Launch

Campaign for the Launch of 1 Hotel, Brooklyn Bridge including digital ad design and production, sourcing stock photography and website graphics.


BRAND IDENTITY & LOGO DESIGN

Creative Director - micros

Branding & Identity

Created the logo, brand identity and packaging for a science-backed, all-natural mushroom micro-dosing company.

Art Director - I Hotel

The Retreat Collection Co-Branding

Logo lock-up and brand guidelines for specialty luxury residences called “The Retreat Collection” at 1 Hotel & Homes, South Beach

Designer - Accessories Exchange 

Tutilo & Liv Bags (by Olivia & Joy)

Logo designs for satellite brands of Olivia & Joy's women's handbag line.


PHOTOGRAPHY & VIDEO ART DIRECTION

Creative Director - Sideways

450 Washington Content Photo Shoot

Art Direction for on-model neighborhood photography shoot for 450 Washington located in Tribeca, NYC.

Art Director - IPSY

Wild Colors Campaign Photo & Video Shoot

Art Direction for on-model themed monthly photography shoot. (All photography by Michele Andersen.)

Art Director - IPSY

Celebration Campaign Photo & Video Shoot

Art Direction for on-model themed monthly photography shoot. (All photography by Michele Andersen.)

Creative Director - the seventh art

Mandarin Oriental Interiors Photo Shoot

Art Direction for interior photography shoot to showcase B&B Italia Collection in the new Mandarin Oriental Residences in Beverly Hills. (All photography by Tanveer Badal.)

Art Director - CND

Liquid & Powder Sculpting Campaign Photo Shoot

Product photography for new nail Sculpting System by CND.

Designer - DwellStudio

Fall Catalog Interiors Photo Shoot

Planned and executed interior furniture and accessory shoot under Art Direction of Bingka Leung. (All photography by Jonny Valiant.)