Visual Storyteller

With over 15 years of dedicated experience in design studios and in-house marketing departments, I’ve honed my skills in art direction, brand strategy and general design execution. While at the subscription beauty company, IPSY, I developed monthly campaign themes and directed photo and video shoots, heading all creative for social media and web. Crafting compelling narratives and ensuring brand consistency is at the heart of my passion for creating elevated designs. Whether it’s digital, print or immersive experiences I deliver creative solutions that redefine expectations.

Branding Project __________ micros

Logo, brand identity and packaging design for a science-backed, all-natural mushroom micro-dosing company.

Art Director, IPSY __________ Launch of Glam Bag x

Working with IPSY's creative director (Diana Maciel) to create marketing materials for the launch of IPSY’s Glam Bag X, an elevated, luxury edition of the brand’s beauty subscription service.

Freelance Designer, ILIA __________ Digital Marketing Materials

Worked on digital marketing assets with ILIA’s Design Director on campaigns for e-blasts and social media.

Art Director, IPSY __________ “Fresh as a Pearl” Photo Shoot

Art Direction for on-model themed monthly photography shoot. (All photography by Michele Andersen.)

Art Director, IPSY __________ “Wild Thing” Photo Shoot

Art Direction for on-model themed monthly photography shoot. (All photography by Michele Andersen.)

Art Director, IPSY __________ “Celebration” Photo Shoot

Art Direction for on-model themed monthly photography shoot. (All photography by Michele Andersen.)